Stop Schools from Promoting Tobacco to Students

Why are schools luring our children to smoke?

Sixty percent of movies advertised on the in-school TV program Channel One portray smoking, according to a new report by Commercial Alert.

Such cinema portrayals are highly effective in promoting tobacco use among young people – even more so than conventional advertising.

It is estimated that each year smoking in movies recruits 390,000 new young smokers in the United States. Nearly a third of them will die from tobacco-related disease.

Schools should never do anything to promote smoking.

Tell your governor and state legislators to remove Channel One from every school in your state.